Keeping Alumni Engaged, Keeping Big Data Coming In

By creating an Alumni Portal system for the 50 Ross alumni clubs serving 45,000 alumni, we provided club officers with a modern way to communicate with and organize events for alumni. At the same time, we could distribute Ross-produced video and other digital content to alumni to help keep them engaged, and provide further incentive to keep their contact information up to date.

Primary Presenter

Brian Greminger

Poster Number