You, Inc.: Building Your Personal Leadership Brand

Your identity or brand helps communicate your value and what you stand for as a leader. Knowing this helps you make smart decisions about the work you want to engage in, identify opportunities where you need to stretch and grow, and let others know what you can contribute. In this course, based on the latest concepts by experts, you’ll actively work to translate your core strengths and talents into a tangible personal brand.

You will learn to:

  • Discuss the strategic and practical use of developing a personal leadership brand
  • Use the results from your peer feedback and StrengthsFinder® assessments to identify talents and strengths
  • Translate your feedback and assessment results into a compelling personal brand
  • Use your personal brand to evaluate if you are on track and in alignment with professional and personal goals and results you want to achieve
  • Integrate your leadership brand into your resume, social networking sites and other communications to promote your unique talents and abilities

You will benefit by:

  • Learning a simple 5-step process that can easily be repeated to evolve your leadership brand over time
  • Becoming more intentional and strategic in developing your leadership identity and capability
  • Receiving feedback from others that builds on or validates your unique talents and contributions to establish your leadership identity
  • Leveraging and incorporating the self-knowledge gained from peer feedback and the StrengthsFinder® assessment


Anyone who would like to increase self-awareness of their unique talents and use the information to make more informed career decisions and lead others more effectively

Program Note:

As required class preparation, participants will gather peer feedback and complete the online StrengthsFinder® 2.0 assessment to actively work with during the session. Participants will also be required to complete and share their personal leadership brand.

Pre-Class Recommendation with

Learning Personal Branding

Curriculum Area

  • Career Development
  • Leadership Development


Code: LDC1917

Presenter: Kristen Storey

Cost: $229